Middelhoff Consulting offers strategic consulting ranging from company valuation and sophisticated competitive analyses to identifying strategic potential. Building on this expertise, we develop viable business models and strategies for sustainable growth with analytical precision and pragmatic implementation. Our consultants support the creation and implementation of strategic plans that increase financial performance and provide orientation in the market environment. With in-depth insights into competitors and industries, we help identify opportunities, reduce risks, and secure long-term value creation. This includes the establishment of Barca Media, FC Barcelona's central unit for the creation, production, and marketing of digital, multimedia content, which can be distributed worldwide in a bundled and targeted manner via our own platforms and partners such as Disney+, DirecTV, Sony Pictures, Univision, and DAZN.
Middelhoff Consulting supports companies in the strategic development and implementation of innovative products and services. The focus is on holistic product development processes that connect user needs, market requirements, and business goals. From thorough research and expert interviews to market analysis, as well as prototype and MVP development and testing, we assist our clients throughout the entire product lifecycle.
In addition to innovative services and products, we have many years of expertise in developing media products and content formats. This includes editorial concepts, digital platforms, and scalable content systems. The targeted use of artificial intelligence plays a central role here, from idea generation and prototype development to rapid testing of products. Customized approaches and interdisciplinary teams ensure effective and sustainable implementation.
Middelhoff Consulting develops brand and campaign strategies that combine traditional, digital, and AI-supported approaches. Our goal is to achieve maximum impact from the initial idea to the launch of a campaign or product.
Our successes include building international communities for the market launch of Mercedes EQ and the She’s Mercedes initiative. We have launched and developed various podcast formats, created launch strategies, and executed online marketing for different startups and media companies.
Middelhoff Consulting invests in research on how hybrid approaches, combining traditional media processes with AI support, can ensure quality while enabling efficiency gains.
Middelhoff Consulting supports companies in digital, organizational, and cultural transformation, from strategy to implementation. We use design thinking and the New Work Toolbox to accelerate innovation processes and sustainably embed change within the company.
Our work includes, for example, supporting SignalIduna's digital unit "Signals," from initial conception to implementation. With initiatives like "Kulturschmiede," we have also established bottom-up approaches for cultural change. At Continental, we supported the global leadership initiative "Diversity Summit," which has resulted in numerous projects and international programs. We also closely supported the start-up unit CoPace in its work.
.jpg)
