The fashion industry is facing profound change. New AI models from Google, Meta or OpenAI impressively show how easy it is to generate deceptively real photos and videos today. Artificial intelligence is not only changing the way fashion is visible, it is putting the entire content production on a new footing.
But behind the hype about ever better image and video models lies an even bigger revolution: legally secure digital twins. They combine the creative possibilities of AI with clear rules for use and rights, creating something that was previously missing.
Digital twins are deceptively real 3D models that are created from just a few photos. They can be used as often as you like for photo and video productions, with one decisive advantage: Rights and uses are regulated by smart contracts right from the start.
Models thus retain control of their digital image. Brands, in turn, can be sure to use content that is legally protected.
“Once a model is booked as a digital twin, a brand can work with it for an entire year, day and night,” explains Helena von Estorff, CEO of Stoodio.ai. “For models, this means: no travel, free time management and yet a reliable income. For brands, it is an enormous gain in flexibility. ”
The idea goes back to founder Laura Büchner. Even as a fashion designer, she was looking for ways to make collections visible before they were produced. With Stoodio.ai, she has consistently developed this idea.
The goal: high-quality and cost-effective content production for everyone, not just for big labels but also for smaller brands.
The success is quickly apparent: Thanks to the direct connection to Modelmanagement.com, the world's largest model platform with over 2.5 million members, more than 15,000 models could already be booked as digital twins within just a few weeks. Hundreds of new ones are added every day, a growth that is only possible through this unique interface.
Stoodio.ai is tailored to the specific needs of the fashion industry. The platform creates high-resolution images, uses upscaling technologies and automated workflows. Above all, it ensures consistency, a decisive factor in fashion production.
“A dress and the model wearing it look identical across all pictures,” says Laura Büchner. “In this way, collections can be presented professionally and reliably. ”
Another key point is legal certainty. While many generative AI tools produce content without clear rights, Stoodio.ai offers transparent protection right from the start, a criterion that is becoming increasingly important for brands.
Helena von Estorff brings her experience from the modeling industry. She was a model herself and today, in addition to Stoodio.ai, also manages the parent company Modelmanagement.com, one of the largest platforms worldwide.
Together with founder Laura Büchner, she combines creative perspectives and industry knowledge to create a business model that redefines fashion productions.
“Digital twins are not a trend,” says von Estorff. “They mark the beginning of a new era. Labels of all sizes can produce professional content of the highest quality, quickly, variously and legally protected. ”
Middelhoff Consulting advises Stoodio.ai on strategic issues. If you are interested in Stoodio.ai, we look forward to hearing from you.
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